Social advertising in Russian Federation makes you better
Social advertizing is not new in Russia as it may seem. Even lots of years ago social advertising took significant place in everyday life. All Russians who lived in those years remember social posters and television spots where ideas of liability were declared. The following mottos were very popular: “Save Soviet nature, it’s our mpther”, “Matches are not toys for girls” etc. All these social ads were supported by the government and created by governmental institutions. At the moment everything has changed and we can find lots silly social advertising which is supported by official government, non-governmental companies and private persons. Lots of money is spent every year on different social campaigns which are supported by popular media campaigns with movie spots, social posters, texts etc.
A great deal of international foundations work on the territory of former Soviet Union and lots of social advertisments from all over the world can ve found at the moment in former Soviet Union. I am sure that it is really good as we have a unique chance to use best international experience in the sphere of social advertising as our own traditions in this sphere are very weak but we have a great deal of ideas and creative directors who can make all them effective. That’s why various competitions of social advertising are so popular today in Russia and lots of professional promotion firms took an active part in such kind of competitions and if you enter YouTube you can look for many social spots created by the leading Russian organizations but sometimes the visualization of social problems leaves much to be desired. Still there are quite a lot of popular social movies on tobacco addiction and other problems. But certainly, we should always keep in mind about the following situation in the country and the main difficulties which the government has to solve. One of such difficulties is demographic decrease as too many people die in former Soviet Union and they understand that they should stimulate people to give more births. As an example of social promotion which concentrated on demographic issues we can mention social posters which were placed in Moscow subway with a woman with 3 boys on her knees. This post gives more questions rather than gives answers as there is no man on this poster and the lady looks disappointed.
I think that social promotion in former Soviet Union just starts its way and in the nearest future we will see lots of great examples of TV spots and social posters as well as complicated social campaigns.